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AGENDA <br />Conference & Visitors Bureau (CVB) / Lodging Business Improvement District (LBID) Board <br /> <br />WEDNESDAY, OCTOBER 17, 2018 3:00 PM <br /> <br />Council Chambers, 760 Mattie Road, Pismo Beach, California, 93449 <br /> <br />CALL TO ORDER: Chair Casola <br /> <br />1. ROLL CALL <br /> <br />Chair: Casola Vice Chair: Roemer Board Members: Bickel, James, Naftal <br /> <br />2. PUBLIC COMMENT PERIOD <br /> <br />At this time, members of the public may comment on any item NOT appeared on the agenda that are within <br />the CVB Board’s jurisdiction. The CVB Board is a recommending body to the City Council. For items appearing <br />on the agenda, the public will be invited to make comments at the time that item is being addressed by the <br />Board. Please use the microphone at all times and limit your comments to 3 minutes or less. <br /> <br />3. CONSENT CALENDAR <br /> <br />Item 3.A: Adoption of Meeting Minutes <br /> Recommendation: Adopt minutes of the September 19, 2018 regular meeting. <br /> <br />4. BUSINESS / ACTION ITEMS <br /> <br />Item 4.A: World of Pinot Noir Sponsorship Request <br /> Recommendation: Action required, review and move to approve Sponsorship Request. <br />Item 4.B: FY 2018-21 Strategic Marketing Plan – J. Sorgenfrei, TJA Advertising <br /> Recommendation: Action required, move to approve FY 2018-21 Strategic Marketing Plan. <br />Item 4.C: Marketing Agency Monthly Report – J. Sorgenfrei, TJA Advertising <br />Recommendation: Receive report as information only. <br />Item 4.D: Website Monthly Report – R. Turton, Pacific Leisure Marketing <br />Recommendation: Receive report as information only. <br />Item 4.E: Pismo Beach Hospitality Association Report – M. Eads, PBHA President <br />Recommendation: Receive report as information only. <br />Item 4.F: Visit SLO CAL / TMD Monthly Report – M. Eads, TMD Board Seat <br />Recommendation: Receive report as information only. <br />Item 4.G: Visitor Information Center / Kiosk Report – G. Jackson, CVB Executive Director <br />Recommendation: Receive reports as information only. <br />Item 4.H: CVB Monthly Report – G. Jackson, CVB Executive Director <br />Recommendation: Receive report as information only. <br />Item 4.I: November CVB / LBID Board Meeting – G. Jackson, CVB Executive Director <br />CVB/LBID Board Meeting Oct. 17, 2018 Page CVB/LBID Board Meeting Oct. 17, 2018 1