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AGENDA <br />Conference & Visitors Bureau (CVB) / Lodging Business Improvement District (LBID) Board <br />WEDNESDAY, SEPTEMBER 19, 2018 3:00 PM <br />Council Chambers, 760 Mattie Road, Pismo Beach, California, 93449 <br />CALL TO ORDER: Chair Casola <br />1.ROLL CALL <br />Chair: Casola Vice Chair: Roemer Board Members: Bickel, James, Naftal <br />2.PUBLIC COMMENT PERIOD <br />At this time, members of the public may comment on any item NOT appeared on the agenda that are within <br />the CVB Board’s jurisdiction. The CVB Board is a recommending body to the City Council. For items appearing <br />on the agenda, the public will be invited to make comments at the time that item is being addressed by the <br />Board. Please use the microphone at all times and limit your comments to 3 minutes or less. <br />3.CONSENT CALENDAR <br />Item 3.A: Adoption of Meeting Minutes <br />Recommendation: Adopt minutes of the August 29, 2018 regular meeting. <br />4.BUSINESS / ACTION ITEMS <br />Item 4.A: World of Pinot Noir Sponsorship Request – Stacie Jacob <br />Recommendation: Action required, listen to sponsorship request and provide <br />direction to staff. <br />Item 4.B: FY 2018/19 CVB / LBID Media Budgets – J. Sorgenfrei, TJA Advertising <br />Recommendation: Action required, review and move to approve FY 2018/19 CVB <br />and LBID media budgets. <br />Item 4.C: HWY 101 Billboard Creative Review – J. Sorgenfrei, TJA Advertising <br />Recommendation: Action recommended, provide feedback to staff. <br />Item 4.D: Marketing Agency Monthly Report – J. Sorgenfrei, TJA Advertising <br />Recommendation: Receive report as information only. <br />Item 4.E: Website Monthly Report – R. Turton, Pacific Leisure Marketing <br />Recommendation: Receive report as information only. <br />Item 4.F: Visitor Information Center / Kiosk Report – K. Walker, CVB Tourism Coordinator <br />Recommendation: Receive reports as information only. <br />Item 4.G: Pismo Beach Hospitality Association Report – M. Eads, PBHA President <br />Recommendation: Receive report as information only. <br />CVB / LBID Board Meeting - September 19, 2018 Page 1